Here is a recent sixty second TV Spot for Lima Memorial Health System.
The commercial talks about their impressive feedback from patient satisfaction surveys. It also features still photos of the many associates that make up the hospitals “Number One Team”.
This is part of a continuing guest entry from Todd VanSlyck. Use these links to read his previous entry or learn more about Todd. (Also, be sure to check out his awesome stock footage on istockphoto.com)
So you’ve got all the parts, now it’s time to put them all together. The script, video, audio and graphics. Editing is a very powerful tool and I can’t really tell you what makes good editing very simply because it’s mostly feeling. To quote the editor of Indiana Jones, "I edit from feeling. If it feels right I go with it. If you try to edit from knowledge, you don't feel the scene, it becomes mechanical.“
Here are a few things to look at when all is said and done. Does the commercial “flow”? Does it say what you want it to say? Will it speak to your audience successfully? Would YOU shop at your own store based on the commercial?
When all these pieces are placed together successfully, you should have a great product. If any one of them is not done correctly, it could be less effective or not effective at all. While this all may sound very complicated, it really isn’t if you have a professional working with you. They will help guide you through the process and help you achieve your end goal!
This has been the year for record breaking winter storms! Not just in our region of Ohio, but for most of the country. And it just keeps on coming.
I’m glad to say it’s been the same for Hannisdal Express. So far in 2010 we’ve had a couple of record breaking months (and February isn’t even over). We continue to add new projects and clients to our line up and are also excited about some new equipment upgrades.
We look forward to putting out our best work ever in 2010. Let it snow!
Most likely if you have a business and you’ve spent any time online you’ve heard of “video marketing”. It’s nothing new.
It is an ever evolving and super affordable way for businesses to communicate with their audience. The statistics for the amount of people watching online videos are off the charts. Since most people don’t even read web pages any more (they scan), videos are becoming the most popular way to share information.
Whether it’s to demonstrate a product, give testimonials, virtual tours, or even communicate within your company, video is becoming the dominant way to do that. Because of free video sharing sites like youtube.com, you can easily share your business with the rest of the world in an affordable and simple way.
In the past, video used to be an option when it came to marketing a business. Not anymore! Now video is an essential tool to any marketing campaign that has an online customer base.
If you’re not using video to market your business you might want to ask your marketing team why that is. Oh, and if you need a quality video produced, we know someone who can help.
This is a recent TV commercial we produced about Lima Memorial Health System's "Chest Pain Accreditation".
The Lima area hospital was recently award the highest level of accreditation by the Society of Chest Pain Centers. This puts them in the top 1% of hospitals in the United States... pretty impressive!
Check out limamemorial.org for more info.