This HD TV spot for Lima Memorial Health System lets people know that they can text the word "time" to 95495 and get an instant estimate on their current emergency center wait time.
As if this idea wasn't cool enough, they've taken it a step further by syncing their current ER wait time to the electronic billboard on the corner of Cable & Elida roads in Lima. As the estimated wait time changes, the graphical billboard updates to reflect the most recent estimate.